Appel & Long LLP offers experienced, strategic counsel to sports organizations in revenue-generating transactions and opportunities, as well as to other select clients in commercial transactions and general business matters. Our lawyers bring more than 50 years of combined experience as attorneys and business advisors with both large international and boutique law firms and a sports marketing and consulting firm.


We take great pride in having built and in sustaining our long-standing and trusted client relationships. We believe that our role should be both supporting and proactive — we assist our clients by identifying key legal and business issues, and we use¬†our experience to ensure an understanding of our client’s objectives that allows development of a range of solutions and alternatives. Our relationships with clients often begin with a specific matter and expand into other areas and opportunities as the relationships grow.


Our firm has only senior level lawyers, providing value and efficiency to each client. That¬†experience brings a depth of industry understanding to our engagements which is essential in maximizing our client’s opportunities. Our size and team approach enable us to provide collaborative service to our clients, as well as exceptional responsiveness.